Zillow became the trojan horse of marketing.  Through clever marketing techniques, Zillow.com, has become a household name. In the beginning, they convinced the Realtor® population to refer their clients to Zillow to leave a review or testimonial. Agents followed Zillow’s recommendation and sent their clients there. I thought to myself, “what, are you kidding me?” …
How to Avoid 7 Costly Mistakes When Selling Homes
The decision to sell your home on the market can involve a number of stresses and strains.  Many home sales are motivated by circumstances outside your control: job relocation, family problems, financial issues, divorce, and more.  Others are related to family issues: the need for a bigger home, a better neighborhood, schools, etc. Today, I’m …
